Breaking Down Organic Social Media
- by Gustavo Morais
- July 7th, 2016
Social Media created a stage for businesses to promote themselves by connecting directly to their target audience. Companies like Facebook are requiring you to spend money on advertising to reach your audience. Organic Social Media gives companies a platform for brand discovery that is unparalleled by any other method of advertising. While it may not give you the quick stipend that you would get with paid social media, with a little patience, Organic Social Media can exponentially increase brand awareness. And the best part about it… it’s FREE!
In this post, we are going to delve into how to interact with your audience using Organic Social Media in just a few simple steps.
1. BE INTERESTING
Make sure that your content engages your audience. No one is going to want to follow you if you’re not interesting. It is important that your content resonates with the user. What you post should be amusing, fascinating, and useful. Above all, don’t forget to be funny. If a post is found to be humorous, it will reverberate and be shared.
2. MAKING FRIENDS
Figure out which conversations to join. It may appear arduous, but this step isn’t as difficult as it sounds (make sure to use keyword research). The key to OSM success is being natural. Organically joining conversations with your target audience will give you the best results.
When conversing, it’s important not to force products on your customers. This will likely drive them away. Simply engaging with your audience will generate a buzz and accumulate brand recognition along with trust.
3. IF YOU CAN’T BEAT EM…
Look at your competitors and find what is working for them. Their success could be an insight into what works.
Don’t be afraid to jump in. Engage in conversation with competing companies (with out belittling them) and allow the people to see that you are a legitimate alternative.
4. THE MORE THE MERRIER
When it comes to connecting with your target audience, don’t be afraid to talk to people. In fact, engage with whomever you can. The more people you can connect with, the more brand recognition you can build. If someone asks a question, give them a response. If they say “thank you”, tell them “you’re welcome”. After all, building relationships and distinguishing your company is what Organic Social Media is all about.