Real Results
Client Case Study
See how we helped a 24-year commercial HVAC leader more than double their organic traffic and build a multi-channel acquisition system spanning SEO, PPC, direct mail, and CRM.
The Challenge
AirTek — an Alliance Environmental Group company specializing in commercial HVAC restoration and indoor air quality — needed to grow lead flow from facility managers, insurance partners, and operators across California. Despite 24 years of operational expertise and 95,000+ completed projects, their digital presence wasn't capturing the demand that existed for their specialized services across eight verticals (commercial, government, healthcare, hospitality, maritime, mechanical, insurance, schools).
The Solution
We deployed the full ST8 Acquisition System across four integrated channels: a deep SEO program targeting high-intent commercial HVAC and indoor air quality keywords, a precision Google Ads campaign aimed at facility managers and insurance partners, branded direct mail to nurture existing customers and re-engage past clients, and a CRM-driven acquisition system that captured every prospect from search click or postcard scan to scheduled inspection.
The Outcome
Over a 21-month engagement, AirTek's organic traffic grew from 194 to 461 monthly visits — a 137% increase — supported by 235 ranking keywords across high-intent commercial HVAC topics worth approximately $1,000 in monthly traffic value. The integrated PPC and direct mail programs layered on top of organic growth to keep AirTek in front of commercial property managers, healthcare facilities, and insurance partners across California.
Want results like AirTek?
Book a Call. We'll diagnose what's working, what's broken, and exactly what it would take to build the system that gets you there — credited toward your first month.
