by Editor | Dec 3, 2015 | Digital Branding, Digital Marketing, Spotlight
Do you know what native advertising is? Could you identify it? This article, for example, is not a native ad. Or is it? In the new world of content – where everyone gets to create it – native ads can be placed anywhere and within anything. From articles to videos and...
by Editor | Jun 7, 2015 | Digital Branding, Digital Marketing
Press play. We see a lot of icons every day and some arise in our day-to-day in such a natural way, we don’t even think of it. We all know the tumbled triangle that comes to mind whenever we think of the word ‘play’; same for the share button frequently seen in our...
by Editor | Mar 13, 2015 | Digital Marketing, Social Media
We all know the old saying “a picture is worth a thousand words” and, although cliche, the principle behind it could explain the latest changes in user behavior on social media. Research by the L2 and Olapic showed us that while brands post an average of 9.3 times on...
by Editor | Dec 14, 2014 | Digital Branding, Digital Marketing, Website Building
When you click on a landing page, what’s the first thing that pops in your head? Are you annoyed, amused, perhaps intrigued? Talking about landing pages, the main thing to be aware of is impression. How do your visitors see you? Are they engaged and interested or will...
by Editor | Jun 14, 2014 | Digital Branding, Digital Marketing
Online marketers – don’t forget you’re building a brand. It’s easy for online marketers to get caught up in all the technical stuff like click-throughs and conversion rates. I mean, it’s this type of data that makes online marketing so awesome, right? Right....
by Editor | Apr 10, 2014 | Digital Branding, Digital Marketing, Website Building
Here at ST8 it is not only our responsibility to understand your brand, but also to recognize the needs, desires and habits of your brand’s target market. This requires a vast amount of research into the target mindset and most importantly what influences their...
