by Editor | Sep 24, 2025 | Growth Insights, Spotlight
Local SEO sounds like just another marketing buzzword, but for B2B service providers it is a complete game changer. Most people think broad digital campaigns matter most, but recent studies show local SEO can deliver a 30 percent boost in website traffic and increase...
by Editor | Sep 19, 2025 | Growth Insights, Spotlight
Conversion rates are the silent engine behind every successful B2B website yet most businesses falter because they never dig into the real numbers. A single percentage point increase in conversion rate can mean thousands of dollars in new revenue for a service...
by Editor | Nov 20, 2018 | Digital Marketing for Law Firms, Spotlight
Vast amounts of time, effort and planning go into designing a website. This is so that a high representation of your firm’s services is advertised to your potential clients. However, oftentimes not much thought goes into the subject matter of the given website. What...
by Editor | Nov 19, 2018 | Digital Marketing, Spotlight
SEM (search engine marketing) is a form of internet marketing which consists of two branches PPC (pay per click) and SEO (search engine optimization). It is one of the most effective ways of expanding a business that is within a competitive field. SEM is an extremely...
by Editor | Jul 30, 2018 | Digital Branding, Digital Marketing, Digital Media, Spotlight, Strategy
You’re sitting at your desk (or maybe somewhere else – we don’t know), and you’re worried about how to best develop your identity online. Creating a digital brand is not easy, especially when consumers are the driving force behind it – along with their...
by Editor | Jul 14, 2017 | Spotlight, Strategy
