Chalk Preschool Online
“Chalk Preschool Online” is a revolutionary online preschool program based on the successful curriculum of their 6 brick-and-mortar schools in Chicago, Los Angeles, and Venice Beach. Chalk is a subscription-based program, allowing parents to follow lesson plans with their preschooler in an organized, online community. With over 5,000 lessons and 8,000 videos created to support their curriculum, Chalk Preschool Online offers endless learning for preschoolers and parents alike.
Recently launched, Chalk was seeking an agency to help them spread the word about this revolutionary new learning program. Needless to say, we were excited at the opportunity to promote and manage Chalk’s online presence. We created an integrated online marketing strategy that included landing page design, conversion rate optimization, SEO, PPC management, social media strategy and management, and email marketing.
Our first order of business was to redesign Chalk’s home page to be more conversion-friendly; we wanted to take full advantage of every visitor to the website. Designed with the target visitor in mind, their new home page clearly highlights the benefits of the program and encourages the viewer with calls to action like “Start Your Free Trial Now!” and “Join the Chalk Family.”
Our SEO campaign has landed Chalk first page rankings for all things related to “online preschool” (including variations like pre-school, pre school and preschool). Running in conjunction with an aggressive PPC campaign, Chalk now dominates the search landscape for all keywords related to their niche.
Chalk Preschool Online has been steadily growing since we launched our online marketing strategy, and we are excited to continue our partnership with this amazing brand.