The Challenge

Mintie has spent decades earning its reputation as a global provider of indoor environmental solutions. Mobile Containment Units protecting healthcare construction sites. Commercial air duct cleaning, HVAC restoration, kitchen exhaust services, and disinfection. A full product line including VirusKiller air purification, HEPA filtration, and the ECU4 environmental containment system. NADCA and IKECA certified, trusted by manufacturing, healthcare, hospitality, retail, and industrial operators.

But the digital infrastructure hadn't kept pace with the brand. Organic traffic sat at 18 monthly visits. The website was built to inform, not convert. The newly launched Mintie Products eCommerce site needed traffic to justify the investment, and the services side needed a predictable pipeline of inbound leads from facility managers and operations directors searching for specialized indoor environmental work.

The Solution

ST8 deployed a full-funnel rebuild. We redesigned the Mintie brand site to translate decades of indoor environmental authority into clear value propositions buyers could act on. We built conversion-tuned landing pages for each major product line (ECU4, VirusKiller, HEPA filtration) and service vertical (air duct cleaning, HVAC restoration, kitchen exhaust, disinfection). We layered a deep SEO program targeting high-intent keywords across containment, air purification, and commercial environmental services. And we deployed paid acquisition across Google Ads (high-intent product and service searches) and Meta Ads (B2B retargeting and visual product awareness aimed at facility managers, healthcare ops directors, and industrial buyers).

The Outcome

Over an 11-month engagement, Mintie's organic traffic grew from 18 to 166 monthly visits, a 9.2× increase, supported by 376 ranking keywords across high-intent indoor environmental topics worth $140 in monthly traffic value. The integrated paid program ran in parallel, driving qualified inbound to product landing pages and service inquiries. The combined system turned a brand-strong, traffic-poor website into a measurable demand engine.