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Santa Monica Daily Press

Santa Monica Daily Press is an organization that distributes local newspapers. 

CHALLENGE

SMDP is a freely delivered, daily newspaper company in Santa Monica, CA. It is the only daily local newspaper that is distributed in Santa Monica for over 25 years. They were looking for a company to revamp their existing website so that they could increase their online presence.

SOLUTION

We used a unique color scheme to emphasize each one of the different sections of the newspaper. Whilst redesigning the website we also wanted to create a mobile-first experience, since most users access the newspaper through mobile digital platforms.

RESULTS

Once the website development was completed, we worked with SMDP to integrate the latest CRM and Advertising platforms, allowing them to cross-promote their advertisers on the print and online versions of the paper.