STATE SEO
Service Overview
| Optimization Plan → | Classic | Accelerate | Enterprise |
| Number of Target Keywords | 5 | 10 | 20 |
| Keyword Research | √ | √ | √ |
| Keyword Selection | √ | √ | √ |
Conversion Optimization | |||
| Conversion Optimization Recommendations | √ | √ | √ |
| Penalty Diagnosis | √ | √ | √ |
| Algorithmic Penalties | √ | √ | √ |
| Manual Penalties | √ | √ | √ |
Content Creation | |||
| Original Content. Absolutely No Plagiarism, Content Spinning, Other Shortcuts, or Gimmicks | |||
| Content Creation ↓ | Classic | Accelerate | Enterprise |
| Blog posts for Your Website Blog | 2 | 3 | 4 |
| Content for Guest Blogging | 3 | 3 | 5 |
| Content for Article Marketing | 2 | 3 | 8 |
Onsite Optimization | |||
| Comprehensive site-wide audit and optimization. | |||
| Onsite Optimization Scope of Work ↓ | |||
| 7(A). Ensuring Compliance with Google’s Panda Algorithm | |||
| Protection from Panda ↓ | Classic | Accelerate | Enterprise |
| Onsite Duplicate Content Issues | √ | √ | √ |
| Onsite Thin Content Issues | √ | √ | √ |
| Identification and Removal of Spun / Automated / Boilerplate / Aggregated Content | √ | √ | √ |
| Offsite or Cross-Domain Duplicate Content Issues | √ | √ | √ |
| Removal of Irrelevant Content | √ | √ | √ |
| Deletion of Irrelevant Links | √ | √ | √ |
| Discovery and Removal of 404 Error Pages | √ | √ | √ |
| Finding and Fixing Broken Links | √ | √ | √ |
| Removal of Excessive Call-to-Action | √ | √ | √ |
| Addition of “Trust” Pages to the Site | √ | √ | √ |
| De-optimization of Website if Over-optimized. | √ | √ | √ |
| 7(B). Content Optimization. | |||
| Content Optimization Details ↓ | Classic | Accelerate | Enterprise |
| Keyword-Landing Page Mapping | √ | √ | √ |
| Page Title Optimization | √ | √ | √ |
| Meta Description Optimization | √ | √ | √ |
| Deletion of Meta Keyword Tags | √ | √ | √ |
| Content Optimization | √ | √ | √ |
| Recommendations for Content Addition | √ | √ | √ |
| Image ALT Tag Optimization | √ | √ | √ |
| H1 / H2 Heading Tag Optimization | √ | √ | √ |
| Internal Linking Improvement | √ | √ | √ |
| Link Anchor Text Optimization | √ | √ | √ |
| Linking out with Co-citation Links | √ | √ | √ |
Technical SEO Plan ↓ | Classic | Accelerate | Enterprise |
| Crawl Efficiency Improvement | √ | √ | √ |
| Resolution of Canonical Issues | √ | √ | √ |
| Prevention of PageRank Split | √ | √ | √ |
| Implementation of Structured Data Schema | √ | √ | √ |
| Robots.txt Optimization | √ | √ | √ |
| XML Sitemap Creation and Submission | √ | √ | √ |
| Search Results in Search Results – | √ | √ | √ |
| Recommendations for Page Speed Improvement | √ | √ | √ |
| 7(D). Removal of Onsite Spam | |||
| Culling the Spam ↓ | Classic | Accelerate | Enterprise |
| Detection and Removal of Spam< | √ | √ | √ |
| Offsite Optimization Scope of Work ↓ | |||
| 8(A). Inbound Link Creation / Submissions 100% Manual. No Automated Submissions. | |||
Offsite SEO Plan ↓ | Classic (5 Keywords) | Accelerate | Superior (20 Keywords) |
| Scope of Work | Submissions | Submissions | Submissions |
| Citation Building | √ | √ | √ |
| National Citations | √ | √ | √ |
| Local Citations | 15 | 25 | 30 |
| Inbound Links from Guest Blogging | 3 | 3 | 5 |
| Inbound Links from Microblogs and other Social Media Sites | 10 | 10 | 20 |
| Inbound Links from Article Marketing | 8 | 12 | 32 |
| 8(B). Google Search Console Settings Optimization | |||
| GSC Configuration ↓ | Classic | Accelerate | Enterprise |
| Audience Targeting | √ | √ | √ |
| Page-level Targeting | √ | ||
| Fetch as Google | √ | √ | √ |
| Fixing Crawl Errors | √ | √ | √ |
| URL Parameter Set Up | √ | √ | √ |
| XML Sitemap Submission | √ | √ | √ |
| 8(C). Generation of Branded Search Query Volume | |||
| 8(D). Pinging of Inbound Links to Google | |||
| We ping the inbound links to Google to get the links indexed and counted for rankings. | √ | √ | √ |
| 8(E). Recommendation Regarding Domain Time to Expiration | |||
Local SEO | |||
| No Longer an Afterthought | |||
| 9(A). Onsite Optimization for Local SEO Scope of Work ↓ | |||
| Local SEO Plan ↓ | Classic | Accelerate | Enterprise |
| KML File We will create and upload a Keyhole Markup Language or KML file for your website. | √ | √ | √ |
| Geo Sitemap We will create and upload a geo sitemap for your site and submit it to Google Search Console as well. | √ | √ | √ |
| NAP Name.Address.Phone. In the footer and on Contact Us page using schema.org’s structured data format. | √ | √ | √ |
| 9(B). Offsite Optimization for Local SEO Scope of Work ↓ | |||
| Bing Places for Business< | √ | √ | √ |
| Citation Building | √ | √ | √ |
| Security Audit | |||
| Compromised Websites are Traffic Graveyards | |||
| Security Drill ↓ | Classic | Accelerate | Enterprise |
| Security Audit | √ | √ | √ |
| Malware Removal | √ | √ | √ |
| Filing Request for Review | √ | √ | √ |
| Link Audit | |||
| For Staying in the Good Books of Google’s Penguin Algorithm. | |||
| Protection from Penguin ↓ | Classic | Accelerate | Enterprise |
| Link Audit for Penguin Compliance | √ | √ | √ |
Mobile SEO | |||
| Mobile SEO Plan ↓ | Classic | Accelerate | Enterprise |
| Mobile Friendly Test | √ | √ | √ |
| Finding and Fixing Crawl Errors | √ | √ | √ |
| Making Resources Available to Search Engines. | √ | √ | √ |
| Robots.txt Optimization for Mobile SEO | √ | √ | √ |
| Fixing Faulty Redirects | √ | √ | √ |
| Mobile Sitemap Creation | √ | √ | √ |
| Mobile Sitemap Submission | √ | √ | √ |
Deliverables | |||
| A Monthly Report Card of How We Did on Your SEO Campaign | |||
| Ranking Report | √ | √ | √ |
| Link Building Report | √ | √ | √ |