Vast amounts of time, effort and planning go into designing a website. This is so that a high representation of your firm’s services is advertised to your potential clients. However, oftentimes not much thought goes into the subject matter of the given website. What content does your website provide? Some questions that crop up after […]
Understanding Search Engine Marketing
SEM (search engine marketing) is a form of internet marketing which consists of two branches PPC (pay per click) and SEO (search engine optimization). It is one of the most effective ways of expanding a business that is within a competitive field. SEM is an extremely powerful marketing tool that allows the potential clients to […]
The State of Agile Branding
You’re sitting at your desk (or maybe somewhere else – we don’t know), and you’re worried about how to best develop your identity online. Creating a digital brand is not easy, especially when consumers are the driving force behind it – along with their ever changing opinions. In today’s rapidly evolving market, you need a […]
The Secret Sauce Behind Digital Branding
If you thought successful digital branding was all about coming up with a snazzy new logo or designing a flashy website, you’d be off to a good start, but the idea of successful digital branding goes much deeper than that. In many ways, the game of branding hasn’t changed a bit since 1955 when a […]
How Does SEO Impact Digital Branding?
Search Engine Optimization (SEO) is probably one of the most commonly used terminologies when it comes to online marketing. While many of us know the benefits, we might not be using it effectively as a digital branding exercise. But before that, how many of us actually understand digital branding and how SEO impacts that? Well, […]
Why Your Company Should Be Working with a Small Digital Agency
Bigger is not always better, especially when it comes to choosing the right partner to successfully guide your company through the bewildering maze of digital marketing options. Naturally, you want to make sure that the SEO agency you select • Has a solid understanding of the basics of digital marketing.• Is committed to employing only […]
Value Proposition Canvas Explained
Why Spend Money on Integrated Online Marketing?
Many companies are wondering how much to spend on digital marketing. There are varying competing theories. Companies can spend as much as 20% of their marketing budget on campaigns such as search engine optimization, pay-per-click and social media. Gartner, a leading information technology company conducted a study on how much businesses in different industries spend […]
Breaking Down Organic Social Media
Social Media created a stage for businesses to promote themselves by connecting directly to their target audience. Companies like Facebook are requiring you to spend money on advertising to reach your audience. Organic Social Media gives companies a platform for brand discovery that is unparalleled by any other method of advertising. While it may not […]
What is Native Advertising?
Do you know what native advertising is? Could you identify it? This article, for example, is not a native ad. Or is it? In the new world of content – where everyone gets to create it – native ads can be placed anywhere and within anything. From articles to videos and images, any form of […]