Step 1 Credit
Step 1 Credit is a credit repair company located in Newport Beach, California. Built on the vision of helping people understand and take control of their credit, they have been offering affordable, convenient, and effective credit repair services since 2002. Step 1 Credit was in need of a creative agency to design, develop, and implement their new brand, website, and digital marketing strategy.
The company’s approach was to leverage technology to deliver a better and more effective service, allowing their customers to track their credit repair progress online. After in-depth market research, we identified the key values of the brand promise and its position in the market. The core concepts we wanted to translate were credibility and simplicity, while also educating the consumer on the process of achieving higher credit scores. We analyzed key elements for a customized online marketing strategy that would include SEO, Pay-Per-Click, Social Media, E-mail Marketing, and Affiliate Programs.
We provided Step 1 Credit with consistent branding all across the board, including website design, brochures, direct mail, and all other necessary collateral. The integrated online marketing strategy is in place, and the results are improving month after month. The website’s traffic has been growing exponentially; Step 1 Credit’s company revenue has increased by 600% in the first six months.
This success is credited to the efforts focused on content development, allowing the client to receive first page results for competitive keywords with popular search engines.