Tomerlin-ERP

Enterprise Resource Planning

Traffic Value

Conversion Rate

Keywords on First Page

Website Traffic

Challenge

Tomerlin-ERP, a leading Epicor® Kinetic ERP consulting firm, sought to enhance its online presence to better showcase its expertise and services. As a provider of comprehensive ERP solutions, Tomerlin-ERP needed a website that not only reflected its professionalism but also effectively attracted and engaged potential clients. Moreover, the company aimed to improve its search engine visibility, increase website traffic, and streamline its lead generation and nurturing processes.

Solution

Employing the ST8 Business Pro methodology, our team embarked on a comprehensive four-stage process to address Tomerlin-ERP’s challenges and achieve its objectives.

Website Design: We began by redesigning Tomerlin-ERP’s website to ensure it was modern, responsive, and reflective of the company’s brand and offerings. The new website provided a user-friendly interface, intuitive navigation, and clear messaging, enhancing user experience and engagement.

SEO (Search Engine Optimization): Following the website redesign, we conducted in-depth keyword research and analysis to identify strategic keywords relevant to Tomerlin-ERP’s business. Leveraging a combination of content creation, link building, and onsite optimization strategies, we optimized the website to improve its search engine ranking and visibility. As a result, Tomerlin-ERP achieved first-page rankings for its target keywords, significantly increasing its online visibility and organic traffic.

Pay-Per-Click (PPC) Advertising: To complement the SEO efforts and drive immediate traffic and leads, we launched a targeted PPC advertising campaign on Google Ads. By crafting highly specific ad copy and leveraging retargeting techniques, we effectively reached potential clients actively searching for Epicor® Kinetic ERP consulting services. The campaign also included the creation of dedicated landing pages to maximize conversion rates and lead generation.

CRM Implementation and Email Automation: To streamline lead management and nurture prospects through the sales funnel, we implemented a robust CRM system integrated with email automation capabilities. This allowed Tomerlin-ERP to effectively capture, track, and engage leads, delivering personalized content and communications tailored to each stage of the buyer’s journey.

“ST8 has increased my organic keywords by over 200%, and traffic by 50%, and I have an amazing increase of keywords in the top three! The appearance of my website has gone from good to excellent and professional!”

Monte Tomerlin
CEO Tomerlin-ERP

Results

The implementation of ST8 Business Pro methodology yielded outstanding results for Tomerlin-ERP:

The new website showcased Tomerlin-ERP’s expertise and services in a professional and compelling manner, enhancing brand perception and credibility.
Achieved first-page rankings for strategic keywords, significantly increasing organic traffic and visibility.
The targeted PPC advertising campaign generated high-quality leads and increased website conversions.
The CRM implementation and email automation process enabled efficient lead management and nurturing, resulting in improved engagement and conversions.

Overall, by leveraging the ST8 Business Pro methodology, Tomerlin-ERP successfully transformed its online presence, driving substantial growth and expansion opportunities in the competitive ERP consulting landscape.