Vast amounts of time, effort and planning go into designing a website. This is so that a high representation of your firm’s services are advertised to your potential clients. However, often times not much thought goes into the subject matter of the given website. What content does your website provide? Some questions that crop up after a website is launched is whether their content has to be detailed but informative or informative but quantitative. Which characteristic should my content possess? Quality or Quantity?
SEM (search engine marketing) is a form of internet marketing which consists of two branches PPC (pay per click) and SEO (search engine optimization). It is one of the most effective ways of expanding a law firm that is within a competitive field. SEM is an extremely powerful marketing tool which allows the potential client to actively pursue the law firm. It is a form of inbound marketing which is customer-centric and is more convenient for both the law firms and your potential clients.
You’re sitting at your desk (or maybe somewhere else – we don’t know), and you’re worried about how to best develop your identity online. Creating a digital brand is not easy, especially when consumers are the driving force behind it – along with their ever changing opinions. In today’s rapidly evolving market, you need a brand identity that speaks to your audience on a personal level, while also adhering to your company goals. It must define you. To know whether or not your branding is effective, creative solutions (along with quick feedback) are needed. This is where agile branding can be useful.
Agile branding does a few things:
If you thought successful digital branding was all about coming up with a snazzy new logo or designing a flashy website, you’d be off to a good start, but the idea of successful digital branding goes much deeper than that. In many ways, the game of branding hasn’t changed a bit since 1955 when a young whippersnapper of a burger franchise hoisted a set of golden arches into the air and invented the fast food industry. What has changed is the medium where that brand-building takes place, which sort of changes the game completely. Why not grab a cup of coffee or your favorite cold beverage and let’s learn about branding in the Digital Age?
Search Engine Optimization (SEO) is probably one of the most commonly used terminologies when it comes to online marketing. While many of us know the benefits, we might not be using it effectively as a digital branding exercise. But before that, how many of us actually understand digital branding and how SEO impacts that?
Well, to better grasp this concept, let’s begin with a basic introduction to SEO and digital branding.
Bigger is not always better, especially when it comes to choosing the right partner to successfully guide your company through the bewildering maze of digital marketing options.
Naturally, you want to make sure that the SEO agency you select
• Has a solid understanding of the basics of digital marketing.
• Is committed to employing only the “white hat” tactics that will keep your business safely within the acceptable guidelines set by the search engines and other marketing channels.
• Stays on top of the latest changes and developments across the digital landscape to help make sure that your marketing campaigns are as fresh, on target, and effective as possible.
Beyond all that, you need to feel comfortable working with your web design partner – confident in their good judgment as well as their commitment to keeping your best interests at heart throughout your relationship. These are the critically important traits so easily lost in a “big agency” environment yet so common to the smaller SEO agency.
Many companies are wondering how much to spend on digital marketing. There are varying competing theories. Companies can spend as much as 20% of their marketing budget on campaigns such as search engine optimization, pay-per-click and social media. Gartner, a leading information technology company conducted a study on how much businesses in different industries spend on digital marketing. The results are pictured in the graph below.
Social Media created a stage for businesses to promote themselves by connecting directly to their target audience. Companies like Facebook are requiring you to spend money on advertising to reach your audience. Organic Social Media gives companies a platform for brand discovery that is unparalleled by any other method of advertising. While it may not give you the quick stipend that you would get with paid social media, with a little patience, Organic Social Media can exponentially increase brand awareness. And the best part about it… it’s FREE!
In this post, we are going to delve into how to interact with your audience using Organic Social Media in just a few simple steps.
Do you know what native advertising is? Could you identify it? This article, for example, is not a native ad. Or is it? In the new world of content – where everyone gets to create it – native ads can be placed anywhere and within anything. From articles to videos and images, any form of content can be a type of native advertising. They can also be part of your Facebook feed, your favorite Pinterest board, and even the funny YouTube videos you watch every week. But what is native advertising anyway?
ST8 is an independently owned digital marketing agency, operating from Santa Monica, CA since 2007.