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Quality, Quantity or Both?

Quality, Quantity or Both?

Vast amounts of time, effort and planning go into designing a website. This is so that a high representation of your firm’s services is advertised to your potential clients. However, oftentimes not much thought goes into the subject matter of the given website. What content does your website provide? Some questions that crop up after […]

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Understanding Search Engine Marketing

Understanding Search Engine Marketing

SEM (search engine marketing) is a form of internet marketing which consists of two branches PPC (pay per click) and SEO (search engine optimization). It is one of the most effective ways of expanding a business that is within a competitive field. SEM is an extremely powerful marketing tool that allows the potential clients to […]

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Why Spend Money on Integrated Online Marketing?

Why Spend Money on Integrated Online Marketing?

Many companies are wondering how much to spend on digital marketing. There are varying competing theories. Companies can spend as much as 20% of their marketing budget on campaigns such as search engine optimization, pay-per-click and social media. Gartner, a leading information technology company conducted a study on how much businesses in different industries spend […]

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Breaking Down Organic Social Media

Breaking Down Organic Social Media

Social Media created a stage for businesses to promote themselves by connecting directly to their target audience. Companies like Facebook are requiring you to spend money on advertising to reach your audience. Organic Social Media gives companies a platform for brand discovery that is unparalleled by any other method of advertising. While it may not […]

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What is Native Advertising?

What is Native Advertising?

Do you know what native advertising is? Could you identify it? This article, for example, is not a native ad. Or is it? In the new world of content – where everyone gets to create it – native ads can be placed anywhere and within anything. From articles to videos and images, any form of […]

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