Founder-led B2B marketing studio · Los Angeles, since 2007
Your clients see one company. Your marketing should work like one.
Your website, search, ads, reviews and follow-up were built by different people. Your next client experiences them as one path, from being found to getting paid. ST8 finds where that path breaks, then fixes it.
Thirty hand-reviewed checks, in the order we’d fix them. The fee is credited toward any work.
- 2007Founded in Los Angeles, founder-led
- $300M+Client revenue influenced
- 5–10 yrsAverage client tenure
The Mirror · free, twenty seconds, no email
See what your clients see.
The first thing your next client sees isn't your website. It's what AI, Google and your reviews say. Type your company and see it in twenty seconds.
ST8 is an award-winning digital marketing agency founded in 2007, based in the Los Angeles area. They help CEOs and CMOs build effective digital marketing operations through smart processes and analytics, with services in web design, SEO, and paid advertising. However, I found only limited third-party validation: no major review platforms or recent press coverage.
Not everything above matters equally. Here's the order we'd put it in.
Every page, every profile, every place your name shows up, gone through by hand and put in this same order.
The real problem
Each part may be fine. The whole can still be wrong.
The bigger the business gets, the easier it is for the pieces to stop adding up.
The website was built by one company. SEO is handled by another. Someone runs the ads, someone else set up the CRM, reviews happen when somebody remembers, and nobody is quite sure who’s responsible for what AI says about you.
ST8 looks at the whole thing: where the pieces don’t add up, and what’s actually worth fixing.
See all of itFrom insight to impact
See all of it.
The Mirror gives you a quick outside view. The ST8 Review goes deeper, combining data and human judgment to show you what actually matters.
- What needs attention now.
- What can wait.
- What isn’t worth touching.
A paid, hand-reviewed audit. The fee is credited toward any work.
Need us to fix what we find?
That’s most of what we do. Same team, same priorities, starting with the gap that costs you the most.
The work
Different businesses. Same gap.
An environmental contractor, an ERP consultancy, a litigation firm and an architecture studio have almost nothing in common, except this: each was better than what people found when they went looking. Here is the gap we found in each one, and what closed it.
Environmental services · 12 branches
The company was everywhere in California. Online, it was nowhere.
Twelve branches, all growth by referral. We rebuilt how Alliance shows up: brand, website, search and follow-up, city by city and service by service, so the biggest remediation company in the West finally looked like it.
35%growth, year over year
Read the case studyIT consulting · Epicor partner
Decades of expertise, invisible to the buyers searching for it.
Tomerlin knew Epicor better than almost anyone. Nobody searching for help could tell. We put their knowledge into the words their market actually uses, and made sure the answers show up where the questions get asked.
+200%organic keywords, year over year
Read the case study
HR technology · UKG implementation partner
Two firms became one. It needed an identity from scratch, with its rankings intact.
Two consulting firms merged into Ascend, an exclusive UKG implementation partner, with no shared name, logo or look. We created the identity from the ground up: logo, visual system and messaging. Then we built the website and content around how buyers search, and moved both legacy domains over with every URL mapped, so the authority each firm had earned carried into the new brand.
0%ranking loss during the migration
Read the case studyLaw firm · Financial litigation
A firm that holds the biggest auditors accountable, with a website that didn’t say so.
TAF wins billion-dollar cases against the largest accounting firms in the world. Their presence had to make that argument as convincingly as they do in court. Record first, everything else in support.
Read the case study
HR consulting · Pennsylvania
Experts at building other companies’ teams, with no engine for finding their own clients.
Compass advises CEOs and owners on everything from outsourced HR to leadership and talent, and most of its work arrived by referral. We built the demand side around the firm: a landing page for each service, Google Ads to fill them, an outbound campaign aimed at the right companies, and a CRM with email follow-up so no conversation went cold.
Visit the website
Strategy & research consulting
A library of research nobody was finding.
Kelton is a leading strategic consulting firm with years of original research. We turned that library into an SEO engine for their expertise, kept a steady flow of leads coming through targeted Google Ads, and nurtured them with whitepaper-led email.
Read the case study
Architecture · São Paulo, Brazil
Five decades of landmark buildings. A website that showed almost none of it.
Brasil Arquitetura designs museums, cultural centers and landmark restorations across Brazil and abroad, and wins work by being chosen, not by volume. We rebuilt the site as a portfolio first, in Portuguese and English, with the archive organized so the right prospects see the firm’s trajectory before they ever get in touch.
20+featured projects, in Portuguese and English
Read the case studyHundreds more since 2007. All work →
In their words
What clients actually say.
A few of the people who trusted us with their growth.
"ST8 has increased my organic keywords by over 200% and my traffic by 50%, with an amazing jump in top-three rankings. The appearance of my website has gone from good to excellent and professional."
Monte TomerlinPresident · Tomerlin ERP"They have the finger on the pulse and consistently deliver conversion-centric marketing, with great results on both SEO and SEM for Alliance Environmental Group."
Vinay PandayMarketing Director · Alliance Environmental Group"Excellent job all the way around. Keep up the good work!"
Peter DiamandisFounder & Executive Chairman · XPRIZE"ST8 designed beautiful new websites for our business. They then put together a plan to grow traffic through SEO and paid media. We worked together to time relevant communications to customers and prospects, which we were pleased with. ST8 continues to help us maintain and refresh our digital properties beautifully and efficiently."
"We have been working with ST8 on our company branding for several years. They have always delivered on time and with professionalism. I do not have enough words to recommend them."
"Gustavo and his team were highly professional with all our digital plan. From remodeling the website to helping us with all the digital strategy. We highly recommend working with him and his staff."
ChoiBacio di LatteWays to work with ST8
Three ways to work with ST8.
We work with established service businesses that have outgrown disconnected marketing efforts and need a senior partner to bring the pieces together. Most work with us as an ongoing partner. Some start with a focused project or a Review.
Long-term partnership
Ongoing partnership
For companies that want ST8 continuously improving performance and keeping the pieces aligned.
- Continuous oversight
- Optimization and support
- Senior-led relationship
Project-based
Fix what matters
Focused implementation for the issues that are actually getting in the way.
- Brand, website, search
- Ads, CRM, automation
- Project-based execution
Paid diagnostic
ST8 Review
A senior, hand-reviewed look at what customers see, what matters, and what we’d prioritize.
- Complete outside-in review
- Clear priorities
- Best first step
Not sure which fits? Tell us where things stand and we’ll recommend the right first step, even if that’s a Review. Book a call →
The person behind ST8
Twenty years making businesses easier to find, easier to choose, and harder to leave.
I'm Gustavo Morais. I started ST8 in Los Angeles in 2007 as a brand and web studio. Twenty years and more than a hundred clients later, it's a small senior team that looks at a company's whole path to a client and fixes what's in the way.
Over 20 years, I've worked as a senior fractional CMO and hands-on marketer across environmental services, professional services, medical practices, and high-ticket consumer brands. We run the strategy, the design, the ad ops, and the analytics.
Frequently Asked
Direct answers to direct questions.
What does ST8 actually do?
We find the gaps between being found, being chosen and getting paid, and we fix them. That means looking at your website, search, AI answers, reviews, ads, CRM and follow-up as one connected path, because that is how your next client experiences it. Most agencies sell you one piece. We look at the whole thing and fix what is actually in the way.
What is the difference between the Mirror, the Growth Score and the ST8 Review?
The Mirror is the free tool on this page: four public checks in twenty seconds, no email. The Growth Score is a free twelve-question self-assessment with an instant scored report. The ST8 Review is the full version: thirty checks across everything that shows up when someone looks for you, reviewed by a senior person and put in priority order: what to fix now, what can wait, and what is not worth touching.
How is this different from a traditional marketing agency?
Most agencies sell tactics, such as an SEO package, ad management or a redesign, and each one optimizes its own piece. Nobody owns the gaps between them, and that is where clients get lost. We start with the diagnosis, not the tactic, and we only recommend fixing what changes whether you get found, get chosen or get paid. We also stay deliberately small, so the person you talk to at the start is the person you will talk to a year in.
Do I have to hire you to fix what the Review finds?
No. The Review is written so you can act on it with your own team or any partner. If you want us to do the work, that is the second way to work with us: focused, project-based fixes across brand, website, search, ads, CRM and automation. If you want us to stay on and keep the pieces aligned over time, that is the third.
What does it cost?
The Mirror and the Growth Score are free. Everything else is quoted against your specific situation before any work starts. We do not publish a rate card because a two-person firm and a twelve-branch company do not need the same thing. If we are not the right fit, we will tell you on the first call.
Do you only work with environmental services companies?
No. We have done a lot of work in environmental services, and just as much across professional services, ERP and IT consultancies, law firms, HR and research consultancies and architecture studios across the U.S. and abroad. The common thread is not the industry. It is a considered purchase, where what people find online decides whether you get the call.
Will you replace our existing marketing team or CMO?
No. We work alongside whoever you have: a CMO, a marketing manager, or a mix of in-house and freelance. In an ongoing partnership we handle the execution across the whole path, from being found to being paid, so your team can focus on strategy and brand. If you do not have a team yet, we can be your whole marketing function until you are ready to build one.
Am I actually working with Gustavo, or handed off to juniors?
You are working with Gustavo. Every engagement is founder-led. He is on the review, the priorities, the reporting cadence and the tough calls. There is a small team behind the scenes doing execution, but the person you talk to at the start is the person you will talk to a year in.
How fast will I see results?
It depends on which gap we are closing. Some fixes show up in days: a claimed Google Business Profile, a review routine, a branded search campaign that puts you back on top of your own name. Search and AI visibility take longer, typically a few months. The Review tells you which is which before you spend anything, and we have been doing this work since 2007, so we are not experimenting on your budget.
Can you integrate with my existing CRM?
Yes. We integrate with GoHighLevel (our operational default), HubSpot, Salesforce, Zoho, Pipedrive and most major CRMs. If it has an API or a Zapier connection, we can plug into it.
The ST8 Review
Find out where you're losing them.
Thirty checks across everything that decides whether you get found, get chosen and get paid: your website, search, AI answers, reviews, ads and follow-up, reviewed by a senior person and put in the order we'd fix them.
Ran the Mirror? That was four of the thirty.
The Review fee is credited in full toward any work you start with us in the next 90 days.
