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Why Spend Money on Integrated Online Marketing?

Why Spend Money on Integrated Online Marketing?

Many companies are wondering how much to spend on digital marketing. There are varying competing theories. Companies can spend as much as 20% of their marketing budget on campaigns such as search engine optimization, pay-per-click and social media. Gartner, a leading...
Breaking Down Organic Social Media

Breaking Down Organic Social Media

Social Media created a stage for businesses to promote themselves by connecting directly to their target audience. Companies like Facebook are requiring you to spend money on advertising to reach your audience. Organic Social Media gives companies a platform for brand...
What is Native Advertising?

What is Native Advertising?

Do you know what native advertising is? Could you identify it? This article, for example, is not a native ad. Or is it? In the new world of content – where everyone gets to create it – native ads can be placed anywhere and within anything. From articles to videos and...