by Editor | Jul 30, 2018 | Digital Branding, Digital Marketing, Digital Media, Spotlight, Strategy
You’re sitting at your desk (or maybe somewhere else – we don’t know), and you’re worried about how to best develop your identity online. Creating a digital brand is not easy, especially when consumers are the driving force behind it – along with their...
by Editor | Apr 24, 2018 | Digital Branding, Digital Marketing, Digital Media, Social Media
If you thought successful digital branding was all about coming up with a snazzy new logo or designing a flashy website, you’d be off to a good start, but the idea of successful digital branding goes much deeper than that. In many ways, the game of branding hasn’t...
by Editor | Mar 11, 2018 | Digital Branding, Digital Marketing, Strategy
Search Engine Optimization (SEO) is probably one of the most commonly used terminologies when it comes to online marketing. While many of us know the benefits, we might not be using it effectively as a digital branding exercise. But before that, how many of us...
by Editor | Dec 3, 2015 | Digital Branding, Digital Marketing, Spotlight
Do you know what native advertising is? Could you identify it? This article, for example, is not a native ad. Or is it? In the new world of content – where everyone gets to create it – native ads can be placed anywhere and within anything. From articles to videos and...
by Editor | Jun 7, 2015 | Digital Branding, Digital Marketing
Press play. We see a lot of icons every day and some arise in our day-to-day in such a natural way, we don’t even think of it. We all know the tumbled triangle that comes to mind whenever we think of the word ‘play’; same for the share button frequently seen in our...
by Editor | Dec 14, 2014 | Digital Branding, Digital Marketing, Website Building
When you click on a landing page, what’s the first thing that pops in your head? Are you annoyed, amused, perhaps intrigued? Talking about landing pages, the main thing to be aware of is impression. How do your visitors see you? Are they engaged and interested or will...
