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Category Archives: Social Media

  1. The Secret Sauce Behind Digital Branding

    • by Admin

    Digital Branding - A Secret Sauce

    If you thought successful digital branding was all about coming up with a snazzy new logo or designing a flashy website, you’d be off to a good start, but the idea of successful digital branding goes much deeper than that. In many ways, the game of branding hasn’t changed a bit since 1955 when a young whippersnapper of a burger franchise hoisted a set of golden arches into the air and invented the fast food industry. What has changed is the medium where that brand-building takes place, which sort of changes the game completely. Why not grab a cup of coffee or your favorite cold beverage and let’s learn about branding in the Digital Age?

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  2. Breaking Down Organic Social Media

    • by Admin

    Social Media created a stage for businesses to promote themselves by connecting directly to their target audience. Companies like Facebook are requiring you to spend money on advertising to reach your audience. Organic Social Media gives companies a platform for brand discovery that is unparalleled by any other method of advertising. While it may not give you the quick stipend that you would get with paid social media, with a little patience, Organic Social Media can exponentially increase brand awareness. And the best part about it… it’s FREE!

    In this post, we are going to delve into how to interact with your audience using Organic Social Media in just a few simple steps.

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  3. What is Your Picture Worth? The Power of Image-Based Social Media Marketing

    • by Admin

    We all know the old saying “a picture is worth a thousand words” and, although cliche, the principle behind it could explain the latest changes in user behavior on social media.

    Research by the L2 and Olapic showed us that while brands post an average of 9.3 times on Instagram, an up from the 7.5 weekly average last year, Facebook posts decreased from 11.1 to 8.8 per week in the same timeframe. Many Facebook users are experiencing signs of social media abandonment, with an estimated three million US teens leaving Facebook between 2011 and 2014. Although they may not be deleting their accounts, there are many clear social media ‘ghosts’ who are simply not engaging.
    Brands know that everything they post on Instagram will appear in their fans’ feeds, while Facebook may or may not feature your post depending on the type of content they find appropriate for each user. And although users may “like” your page, if they are not willingly and often engaging with your content it could be months before you appear on their feed, if at all.

    Facebook’s April 2012 billion dollar acquisition of Instagram is now valued at $35 billion. The company is offering ad packages across both platforms, with Instagram focusing on aspirational branding.
    Brands find that product images in the context of lifestyle deliver much higher engagement than other posts, and they are taking over these image-based platforms with alternative forms of advertising. In addition to cultivating brand-specific accounts, many companies will also cultivate relationships with power-users. These are users with frequent presence and a huge following who can work with your brand to feature products that will reach a large audience more organically than with traditional advertising.

    Snapchat is also taking over the image-based social media marketing trend, parting from the same principle that images could be the answer to engage more consumers. Snapchat wasn’t built for brands, yet with the introduction of new features, such as discover, brands can now make the most out of their audience engagement.
    As users, we tend to post things we love, things we are excited about and we would like to share. The more authenticity you put on social media, the more you can get out of it and by pairing their efforts with the right brand advocate, companies can get the most out of users who will likely share and engage with their content, as it is associated with their likes and personality. As a brand, being relatable can be one of your most powerful tools.

    Feeling apart from the crowd? Why don’t you drop us a line? Let us work together and introduce your brand to the latest social media marketing trends.

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  4. Why you should be using editorial calendars for your social media strategy…

    • by Admin

     

     

     

     

     

     

    Social media is an important part of the online marketing strategy. Here at ST8 Creative Solutions, we create editorial calendars that show social media content two weeks ahead of time reflecting overall themes and a unique brand voice for each client.

    Our editorial calendars include customized content for the social networks Facebook and Twitter. Content can include everything from videos to articles to branded images and more. This content is just another part of the story-telling aspect of your brand. Content is a way to add value for customers to follow the story of your brand.

    Calendars are a great way to bridge together branded content and themes for social media. Here are just a few reasons why editorial calendars are a great approach to your social media strategy:

    •Your strategy will be in writing where members of your team can see it, so it is actualized.  It can be changed and edited if needed so that everything is in place before it is broadcasted.

    •It helps develop a cohesive voice for your brand with everything in one place.

    •Planning ahead of time is always a great idea to coordinate efforts toward the big picture goals within a marketing strategy. This way you also keep in mind timely events and/or themes to weave into your strategy.

    •If you organize your calendar by dates, you will have specific deadlines to create images, videos and blog posts toward your overall message.

    •Focusing on topics can help stimulate creative juices flow while writing posts.

    It’s good to map our your calendar to the day and even the time when tweets or posts will go out so that the process is streamlined. Once everything is in place, you can also use the social media editorial calendar to boost search engine optimization efforts by placing keywords within the posts. You can also measure the effectiveness of each post using metric tools to learn what kinds of content customers prefer to engage with.

    Thus, editorial calendars are just another tool to implement in your marketing strategy to establish a strong web presence that will be rewarded with engagement, traffic, and new leads. Need help putting one in place? Feel free to contact us to help out!

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  5. Five Vital Blogging Tips

    • by Admin

    One of the many services we at St8 Creative Solutions offer your business is a company blog. You probably know what a blog is – it is rather commonplace on the Internet now, as a resource of information on a variety of topics. However, a blog can be much more than just a record of posts – it has the potential to be the hub of all your social networks. It can be the site of your very own community, working in conjunction with your SEO strategies and social media networks. A thriving community will equal plenty of traffic, and conversions for your business!

    But what is the best way to build a blog that will lead to such a community? Follow the 5 steps below and you will be well on your way!

    1. Have a blogging strategy.

    This is extremely helpful because it will help you avoid the dreaded writer’s block! Create an editorial calendar for your blog so you’ll never be at a loss for what to post. You can create alliterations with topics such as “Technology Thursday” or “Motivational Monday”.  A popular analogy that has been popping up on-line lately compares blogging to food. Rick Burnes of Hubspot wrote this article in 2009 comparing different kinds of blog posts to foods in a diet to show what kind of blog posts you should be posting monthly to create an engaging blog. Jason Miller of LinkedIn further created an amazing infographic last week called “The Blogging Food Groups: A Well-Balanced Diet of Content.” It is a beautiful visual example of what kind of posts you can create for your blog for each day of the week. You can see part of the infographic above.

    2. Post daily if you can

    If not at least bi- or tri-weekly. Fresh content is not only great for SEO purposes, but it also gives readers a reason to visit the site more often!

    3. Create images

    Such as infographics, branded content, videos…anything visual that will easily catch a viewer’s eye. This may inspire emotion, which makes the content more sharable via social networks.

    4. Encourage readers to comment

    And add toolbars with social networks for easy sharing! At the end of every post, it’s a great idea to ask a question that your readers can answer in the comments or ask for feedback. Adding ShareThis toolbars with links to share on networks such as Facebook, Twitter, Google+ and Pinterest make sharing easy and will ensure that others will see your content and come to your blog.

    5. Make your blog user- and SEO-friendly!

    Simple fixes like making sure the pages load quickly and using keywords on images can allow people to find your blog and stay on it longer.

    What are you waiting for, start blogging today! If your business needs help starting a blog, contact us and we’ll get you started!

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  6. What social networks are best for my small business?

    • by Admin

    Social networks are here to stay; there is no doubt about that. Social media is an important part of any marketing strategy and a great way to engage customers, build loyalty and outreach to new leads. As a small business owner, you may be wondering which networks are most appropriate for you. Below we’ve listed some of the most popular social networks and how they can represent your company or brand on-line

    Facebook

    With 900 million users worldwide, it’s hard to argue that a having a Facebook presence is a bad idea. Around 50% of people in the U.S. have Facebook account, so there is a great chance that you can reach out to potential customers via this social network. Create a fan page for your company and share photos, news, updates and other critical information. Also ask questions to actively engage your customers and encourage them to comment to start a two-way conversation. Facebook Advertising is also a great tool to build likes, grow your community and generate leads. With the updated Timeline, Facebook is also a great tool for branding as you can show the entire history of company with pictures, milestones and events.

    Twitter

    Twitter is best for real-time updates, and instant feedback from customers. With Twitter, you can write short, 140-character messages to create buzz on your company or product. Twitter is great for announcements, news, promotions and resolving customer service issues quickly.

    Google+

    Google is the most popular search engine tool on the Internet, so it is very important to also have a presence on its social network. Although Google+ is young, its relation to search engine giant Google makes it very important for businesses that want high SEO rankings. According to SEO Moz, there is a correlation with +1s and higher search rankings. Further, if your business has a location relevant to your services, it is important to be on Google+ Local so that you can highlight customer reviews and ratings.

    LinkedIn

    LinkedIn is the social network for professionals. It’s used most often for job networking, information and leads. LinkedIn is a great way to introduce yourself to key people in an industry. You can also show your expertise through discussions on LinkedIn Groups. If your company is in the B2B business, being on LinkedIn is crucial to your success.

    Instagram

    If your product is very visual, Instagram is a great social network for advertising. Photos can be treated with unique filters for a whole new perspective on engagement. Hashtags coupled with photos can also be great tools for promotions and contests.

    YouTube

    YouTube is another Google property that has an important part in your SEO strategy. YouTube videos are often ranked quite highly in search rankings, so if your product has a video demonstration, it is likely to be seen by those searching. Also, many creative videos have the potential to go viral quickly on this social network. You can also make video testimonials including your satisfied customers.

    Pinterest

    This new social network is very popular among women of 18-65. If your customer demographic includes women, this highly visual bookmarking tool would be a great way to display graphic content and share information such as recipes, fashion tips and more.

    Tumblr

    Many mistake Tumblr for just another blog; but it’s about the visuals rather than writing or articles. If you have a lot of visual content, memes or video, Tumblr is a great tool for sharing viral content.

    By ST8 Creative

    Social networks are here to stay; there is no doubt about that. Social media is an important part of any marketing strategy and a great way to engage customers, build loyalty and outreach to new leads. As a small business owner, you may be wondering which networks are most appropriate for you. Below we’ve listed some of the most popular social networks and how they can represent your company or brand on-line

    Facebook

    With 900 million users worldwide, it’s hard to argue that a having a Facebook presence is a bad idea. Around 50% of people in the U.S. have Facebook account, so there is a great chance that you can reach out to potential customers via this social network. Create a fan page for your company and share photos, news, updates and other critical information. Also ask questions to actively engage your customers and encourage them to comment to start a two-way conversation. Facebook Advertising is also a great tool to build likes, grow your community and generate leads. With the updated Timeline, Facebook is also a great tool for branding as you can show the entire history of company with pictures, milestones and events.

    Twitter

    Twitter is best for real-time updates, and instant feedback from customers. With Twitter, you can write short, 140-character messages to create buzz on your company or product. Twitter is great for announcements, news, promotions and resolving customer service issues quickly.

    Google+

    Google is the most popular search engine tool on the Internet, so it is very important to also have a presence on its social network. Although Google+ is young, its relation to search engine giant Google makes it very important for businesses that want high SEO rankings. According to SEO Moz, there is a correlation with +1s and higher search rankings. Further, if your business has a location relevant to your services, it is important to be on Google+ Local so that you can highlight customer reviews and ratings.

    LinkedIn

    LinkedIn is the social network for professionals. It’s used most often for job networking, information and leads. LinkedIn is a great way to introduce yourself to key people in an industry. You can also show your expertise through discussions on LinkedIn Groups. If your company is in the B2B business, being on LinkedIn is crucial to your success.

    Instagram

    If your product is very visual, Instagram is a great social network for advertising. Photos can be treated with unique filters for a whole new perspective on engagement. Hashtags coupled with photos can also be great tools for promotions and contests.

    YouTube

    YouTube is another Google property that has an important part in your SEO strategy. YouTube videos are often ranked quite highly in search rankings, so if your product has a video demonstration, it is likely to be seen by those searching. Also, many creative videos have the potential to go viral quickly on this social network. You can also make video testimonials including your satisfied customers.

    Pinterest

    This new social network is very popular among women of 18-65. If your customer demographic includes women, this highly visual bookmarking tool would be a great way to display graphic content and share information such as recipes, fashion tips and more.

    Tumblr

    Many mistake Tumblr for just another blog; but it’s about the visuals rather than writing or articles. If you have a lot of visual content, memes or video, Tumblr is a great tool for sharing viral content.

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  7. The Marriage of Search & Social Marketing is Upon Us

    • by Admin

    This write-up from Search Engine Land is really something. The marriage of search engine marketing and social media marketing. It makes sense, doesn’t it? Both marketing efforts are dependent upon producing quality content…it’s about time they got together. After reading this article, Ask us about our Search & Social Marketing package.

    “The search and social graphs have made giant strides in the recent past. Even two years ago, people were skeptical about the relationship between search and social media. Fast-forward to 2013, and we are now faced with a complex and large search and social ecosystem that offers a world of opportunity to SEO marketers while transforming their role.

    Several forces are behind this transformation. The relationship between social and search has changed. Social is now also being consumed locally and in multiple formats such as video.

    Social engagement is becoming more dependent on quality content and the relationship between social and mobile, making it essential that marketers dig deeper into search, social, local and mobile data to understand how it can impact rankings.

    Today, I would like to focus on five key developments that have fueled this rapid change while in parallel, sharing data and results from the BrightEdge 2013 Search Marketer Survey that was sent to over 4,500 brands and provided insight into how marketers are leveraging the change in the search and social media relationship in 2013. (Disclosure: I’m the founder and CEO of BrightEdge.)

    1.  Social Media Data Fuels Most Of Big Data Growth

    Social media comes in multiple data formats. In my last article, I talked about the importance of Big Data and it’s relationship with search marketing. Over the last two years, 90%of global data has been produced by digital and social content.

    The adoption of smartphones and tablets, and generation of location data primarily drive the growth of social data. A breakdown of how this forms part of the big data picture is highlighted below:

    from “Big Data In Small Pieces – Facebook Graph Search” by Andy Betts

    2.  Growing Relationship Between Social Signals, Rank & Content

    To get a sense of the magnitude of the opportunity when it comes to tapping social networks as a channel for sharing content, it is useful to look at the following statistics:

    •1 billion Facebook users

    •200 million Twitter users

    •200 million LinkedIn users

    •135 million active users on Google+

    •3.3 billion pieces of content shared on Facebook each month

    •5 billion Google +1’s a day

    Source – 2012 Internet in numbers

    Social signals do impact rankings. Google CEO Larry Page said as much in his speech at Zeitgeist Americas. Of course, there are challenges in search engines gaining access to social signals that may not be publicly available. However, signals like +1s and Tweets do influence which pages are most relevant for keyword searches.

    Danny Sullivan articulates the importance of social signals in search, especially Google Plus:

    Anybody who cares about ranking well on Google absolutely needs to be using Google Plus. It’s so integrated with everything that they’re doing, and we can see that it can have some direct relations now as well. It’s stunning to me that people still don’t do that, and I think the people who are doing it now are going to be well ahead of others.

    Social media marketers now have a huge opportunity to impact SEO, improve search rankings, and increase revenue generated through organic search. Focusing on the content of social media activities to uncover the exact areas that will boost SEO and offer actionable recommendations to increase visibility on search engines is becoming a key priority for search marketers

    Over 80% of search marketer respondents from the BrightEdge survey stated that in 2013, they will focus more on social media as a productive channel to improve rank. The more the search and social teams work together, the greater the synergies in terms of rankings and sharable content. What is shared ranks, and what ranks is shared.

    Moreover, content related to social engagement is the most important type of content that marketers are prioritizing in 2013. Seventy-eight percent (78%)  of the marketers surveyed stated that they will be focusing on this in 2013.

    3.  Rise In Correlation Between Social Sharing & Search Performance

    Understanding the exact correlation between social sharing of your pages and rank is growing in importance. It is essential, as marketers further integrate social media and SEO strategies.

    Identifying this correlation and analyzing the content being shared helps marketers reinforce what’s working while adjusting social sharing activities that do not have a positive correlation.

    Measuring and managing this correlation is proven to work. TinyPrints saw a 47% increase in rankings by integrating its organic search and Twitter strategies based on a clear understanding of this correlation.

    At a conceptual level, this is about integrating SEO metrics with Social data. While the above discussion is about using Social for the benefit of SEO, the converse is valuable, too. I had discussed this in my earlier post, Take Twitter Campaigns To The Next Level With SEO Data.

    Social media marketers trying to engage users on Twitter can utilize synergy with their SEO counterparts to:

    1.Understand which topics (keywords) tracked on the SEO side are trending on Twitter

    2.Identify existing pages/content already mapped to these keywords from an SEO perspective

    3.Share these pages through Tweets that contain the language (keywords) used to describe the trending topics.

    4.  Search, Social, Local & Mobile Are More Intertwined Than Ever

    According to Google, 20 percent of all Google searches have local intent and 40 percent of Google mobile searches have local intent.  The phenomenal growth of local and mobile search and usage has meant that in order to innovate and optimize for mobile search, understanding local search is vital in 2013.

    Over 75% of search marketers surveyed stated that that optimizing for local search will be more important this year.

    What’s more:

    •Mobile accounts for 13% of all global Internet traffic

    •Over 1.3 exabytes of global mobile data traffic was generated per month in 2012.

    •There are over 1.1 billion global smartphone subscribers

    •There are over 5 billion mobile phone users

    Hence:

    Mobile & Tablet Search Optimization Is A Key Priority In 2013

    As marketers optimize for local and more and more people access local information via mobile and tablet,s we have seen an increase in focus on optimizing for multiple device types.

    Eighty-eight percent (88%) of search marketers from the BrightEdge survey stated that optimizing their site for mobile phones and tablets will be more important this year. This will generate even greater volumes of social data for search marketer to take advantage of.

    As with desktop search, many marketers now look at mobile data and rankings to see how their own campaigns and their competitors’ are performing, and how that ties into their Web analytics.

    With tablets, there will be different conversion metrics, different keywords to optimize for, and other considerations. For example, Adobe, a client and BrightEdge partner, produced the visual below on optimizing for tablets.

    5.  Innovation In Search & The Social Graph Is Progressing Rapidly

    Facebook’s launch of Graph Search signifies the fusion of data and social innovation. Facebook Graph Search allows you to search and be presented with results based on your personal social graph (Likes and connections). The information you are served from Facebook’s Big Data set is relevant to what your friends and connections like, and SEOs will adapt accordingly.

    Depending on marketer goals for social engagement, different marketing organizations prioritize different social media channels. Looking at the survey results, we can see that Facebook and Google+ are key areas of focus for the search and social marketer this year.

    Conclusion

    2012 saw a rapid increase in the amount of search and social data that we use. The growth of local and mobile search has fueled the accessing and sharing of this data. In 2013, marketers are focusing on hybrid, content-driven search, social and mobile media campaigns and innovating in line with the rise of local search and social graph development.

    Keeping pace with change is key challenge, but also, as the survey data suggests, a key opportunity for the search marketer this year.”

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  8. Is a funny, famous female the formula for viral content? Maybe not, but it sure helps.

    • by Admin

    Facebook’s most recent “feel good viral story” “Two Girls and a Puppy” has got us thinking about the nature of viral content. If you’re not hip to the story: 2 little girls begged their Dad for a puppy until he jokingly agreed that if they could get 1 million ‘likes’ on Facebook, they could get a puppy. It didn’t take more than a few hours for puppy loving social media users everywhere to ‘like’ their page 1 Million times. Was it the power of puppies that pushed their page into viral history, or was it something else? While there is no formula for posting viral content, there are a few proven guidelines that seem to help. Our friends over at SEOMoz just published a blog post that details what type of content goes viral and why. In a nutshell:

    Write long, in-depth posts. A detailed, in-depth post indicates thoroughness and thoughtfulness. It tells the reader that the author cares about the topic enough to spend ample time researching and writing about it. 2 University of Pennsylvania professors looked at the New York Times’ most emailed list to see if they could determine what caused people to share an article. They found that word count was more closely correlated with sharing than any other variable examined. This isn’t exactly relevant to our puppy post, but valuable nonetheless.

    Inspire anger, awe, or anxiety. Content that inspires high-energy emotions is far more likely to be shared. If you are angry about a topic, write about it. If you are amazed by something, write about it. If you are anxious for something, write about it. If you are sad about something, don’t write about it. Content that inspires low-energy emotions like sadness is less likely to be shared, according to the SEOMoz post.

    Prove you care. This is related to your writing style. If you write like a robot with no emotions, nobody will share it. Piggybacking off the “inspire anger, awe, or anxiety” point, make sure that your writing style shows how passionate you are. Readers will feed off your passion, but they can only feel it through the way your content is written.

    Practically useful, surprising, and interesting. This comes as no surprise, but content that is surprising, interesting and practically useful receives more shares than boring stuff. This is a no brainer, but it’s interesting to see which of these inspires more sharing:

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  9. 2013 in terms of Search, Social, Mobile & P

    • by Admin

    2012 proved to be a real trip for those involved in the world of digital marketing, which we most certainly are. Between Google’s consistent algorithm updates, the unflinching rise of mobile, the marriage of search + social, and every online marketing expert getting a “content marketing” tattoo on their face, there is a lot to reflect upon. But as we reflect we are also looking forward because the nature of the digital world doesn’t slow down or take a break, it mercilessly and progressively moves forward, and we wouldn’t have it any other way.

    Search – Tomorrow, 1/3/13, marks the 17 year anniversary of the phrase “content is king.” No doubt you are familiar with the phrase, but perhaps not the context in which it was introduced. Bill Gates wrote an article on January 3rd, 1996, titled‘Content is King‘, which touched on his first assumptions of how the web would handle the massive portal of content it made available. I wonder if Bill knew his phrase would ring true almost 20 years later as SEOs and online marketers alike fight for top placement on the almighty Google SERPs…

    Anyway, as Google rolled out their Penguin and Panda updates in 2012, a seismic shift in the way we view SEO was introduced. Content really has become king, in terms of your website’s relevance/authority online. Google puts an extremely high value on genuinely interesting content that is shared through social networks, blogs, etc..If you are producing this type of content, you are more than likely experiencing growth online, specifically in terms of search and social metrics. These updates birthed the new idea of link earning rather than link building, a notion that is widely accepted as best practice in the SEM community.

    As we welcome 2013 with open arms, we will consider the excitement and opportunities the new year holds for search marketers. There are plenty of articles and posts surrounding what search engine marketing will mean in 2013. As a general summary, see Search Engine Watch’s Critical Components to SEO Success in 2013 and SEOmoz’s 10 Predictions for Inbound Marketing in 2013.

    Social – Social media marketing is a blurry term for most. Actually, for many SMBs, it’s not even blurry, its just a blob they can’t quite figure out. The broad nature of the term encompasses any branded social action taken online…how vague. However vague this term appears though, for those who’ve mastered it, there are endless benefits. 2012 brought to our attention the marriage of social media and search marketing. In other words, Google and other search engines started taking notice of the value of a brand’s social media presence in terms of relevancy/authority and rewarded this presence with better rankings. It makes sense if you think about it. A brand who is fostering valuable relationships with their consumers online must have some sort of relevance and authority within their niche, so why shouldn’t they be rewarded for it?

    As this marriage blossoms into a beneficial relationship for brands, we should consider what 2013 will bring in terms of social media marketing. Social Media Examiner’s 21 Social Media Predictions for 2013 From the Pros is a great list, as well as this awesome infographic from Twin Engine:

    social-media-marketing-takes-flight

    Mobile – If you had any doubts about the rise of mobile strategy for brands, put them to rest. When Google comes out with a “Mobile Playbook“ for companies looking to learn and master mobile marketing, you know its real. Mobile marketing is the central focus for a growing number of marketers, as 87% say they are planning to increase their emphasis on mobile in 2013. Also, mobile local advertising was forecast to reach $24 billion in 2016. Search Engine Watch’s article, The New Mobile SEO Strategy, highlights some interesting points regarding mobile & SEO tactics as the new year rolls in. In terms of the future, The Mobile Marketing Conference website says that Mobile Marketing is projected to exceed all others as the most influential advertising medium of all time in the near future.

    Public Relations – It’s been interesting to watch the relationship between PR and SEO grow. As SEO made the inevitable shift into content marketing, PR became increasingly relevant and important. The idea of ‘corporate storytelling’ emerges as a PR must in 2013 in order to create great content. In turn, this content is shared and your SEO efforts are boosted. The synergy between PR and SEO can have fantastic benefits for brands who are fully taking advantage of this. Search Engine Watch’s article, 10 Reasons Why Public Relations is a ‘Must-do’ for SEO in 2013 gives a great description of this relationship.

    2013 is here, and it’s bringing a whole slew of online possibilities for brands to grow and connect with their consumers. We are proud and excited to be helping brands grow online, and we look forward to a fantastic year ahead!

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  10. Link Earning is the New Link Building

    • by Admin

    Here is a great video post by our friends over at SEOMoz. With Google’s recent algorithm updates it has never been more important to earn links directly with relevant content rather than building them in the more traditional sense. Rand says, “You can earn links very, very directly if you create the kind of content that you know someone wants to share, wants to link to, would embed, would write about or blog about, include in their press or their research or in something that says something nice about them.”

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