• Contact us:310 394.7313

Category Archives: Digital Marketing

  1. Understanding Search Engine Marketing for Law Firms

    • by Admin

     

     

    SEM, SEO and PPC

     

    SEM (search engine marketing) is a form of internet marketing which consists of two branches PPC (pay per click) and SEO (search engine optimization). It is one of the most effective ways of expanding a law firm that is within a competitive field. SEM is an extremely powerful marketing tool which allows the potential client to actively pursue the law firm. It is a form of inbound marketing which is customer-centric and is more convenient for both the law firms and your potential clients.

    Read More >>
  2. The State of Agile Branding

    • by Brandon

    Agile Branding in the Digital Age

    You’re sitting at your desk (or maybe somewhere else – we don’t know), and you’re worried about how to best develop your identity online. Creating a digital brand is not easy, especially when consumers are the driving force behind it – along with their ever changing opinions. In today’s rapidly evolving market, you need a brand identity that speaks to your audience on a personal level, while also adhering to your company goals. It must define you. To know whether or not your branding is effective, creative solutions (along with quick feedback) are needed. This is where agile branding can be useful.

    Agile branding does a few things:

    Read More >>
  3. The Secret Sauce Behind Digital Branding

    • by Admin

    Digital Branding - A Secret Sauce

    If you thought successful digital branding was all about coming up with a snazzy new logo or designing a flashy website, you’d be off to a good start, but the idea of successful digital branding goes much deeper than that. In many ways, the game of branding hasn’t changed a bit since 1955 when a young whippersnapper of a burger franchise hoisted a set of golden arches into the air and invented the fast food industry. What has changed is the medium where that brand-building takes place, which sort of changes the game completely. Why not grab a cup of coffee or your favorite cold beverage and let’s learn about branding in the Digital Age?

    Read More >>
  4. How Does SEO Impact Digital Branding?

    • by Varsha V.

    SEO and Its Impact on Digital Branding

    Search Engine Optimization (SEO) is probably one of the most commonly used terminologies when it comes to online marketing. While many of us know the benefits, we might not be using it effectively as a digital branding exercise. But before that, how many of us actually understand digital branding and how SEO impacts that?

    Well, to better grasp this concept, let’s begin with a basic introduction to SEO and digital branding.

    Read More >>
  5. Why Your Company Should Be Working with a Small Digital Agency

    • by Admin

    Bigger is not always better, especially when it comes to choosing the right partner to successfully guide your company through the bewildering maze of digital marketing options.

     

    Naturally, you want to make sure that the SEO agency you select

    Has a solid understanding of the basics of digital marketing.
    Is committed to employing only the “white hat” tactics that will keep your business safely within the acceptable guidelines set by the search engines and other marketing channels.
    Stays on top of the latest changes and developments across the digital landscape to help make sure that your marketing campaigns are as fresh, on target, and effective as possible.

    Beyond all that, you need to feel comfortable working with your web design partner – confident in their good judgment as well as their commitment to keeping your best interests at heart throughout your relationship. These are the critically important traits so easily lost in a “big agency” environment yet so common to the smaller SEO agency.

    Read More >>
  6. Why Spend Money on Integrated Online Marketing?

    • by Admin

     

    Many companies are wondering how much to spend on digital marketing. There are varying competing theories. Companies can spend as much as 20% of their marketing budget on campaigns such as search engine optimization, pay-per-click and social media. Gartner, a leading information technology company conducted a study on how much businesses in different industries spend on digital marketing. The results are pictured in the graph below.

    Read More >>
  7. What is Native Advertising?

    • by Admin

    Do you know what native advertising is? Could you identify it? This article, for example, is not a native ad. Or is it? In the new world of content – where everyone gets to create it – native ads can be placed anywhere and within anything. From articles to videos and images, any form of content can be a type of native advertising. They can also be part of your Facebook feed, your favorite Pinterest board, and even the funny YouTube videos you watch every week. But what is native advertising anyway?

    Read More >>
  8. The Story Behind 5 Icons Everyone Knows

    • by Admin

    Press play.

    We see a lot of icons every day and some arise in our day-to-day in such a natural way, we don’t even think of it. We all know the tumbled triangle that comes to mind whenever we think of the word ‘play’; same for the share button frequently seen in our social media timelines.
    But have you ever thought of who designed them? Is there a reason behind their format? This week we will be taking an in-depth look into these so-known symbols and the intriguing stories behind them.

    Play

    icon-play-128
    This icon is everywhere and across various media platforms. But we are left with a question: Where did it come from?!
    There is no exact idea of when this icon was originated. What we can say is that it was brought out from the 60s, the era of audiovisual and reel. The original triangle brought up the idea of time as an arrow, with its direction indicating whether time was going forward or backwards. The great success of this icon was due mainly to the globalization of the electronic equipment industry.
    Through its success, others icons have been generated from the same foundation: the triangle.

    USB

    usb-xxl
    We all have something with this icon. From the useful, ubiquitous, and cheap, the symbol is present in many devices and cables. From chargers to external drives, amongst many others, simplifying the use of many cables.
    The idea behind this symbol was Neptune Trident Dreizack. The trident symbolizes power, in the sense of being a single connector for multiple devices. The different shapes at the ends symbolize the drive.
    As this symbol is rather abstract, the three USB letters are often used instead, and the icon is to be left this way until it becomes standard on a global scale.

    Bluetooth

    bluetooth
    Of all the symbols on this list, Bluetooth definitely has the best story.
    In the tenth century, Danish King Harald Blåtand loved the blue fruit (blueberries) so much, his teeth were always stained with blue. The English translation of his last name is – you guessed it – Bluetooth.
    Bluetooth creates a secure way of exchanging data amongst several wireless devices, and its predominantly Scandinavian creators recalled the legend of the viking king, Blåtand.
    The king had an impressive ability to bring people together in negotiations without violence. The symbol represents the unified mountains of Scandinavia, as his way with words went so far as uniting Norway and Denmark as a single territory.

    On / Off

    button-on-off_318-30091
    One of the most universal symbols in existence, you will find this one across various devices. First originated in the binary system and used by engineers in World War II, the 1 means on, and the means 0 off.
    In 1973, the International Electrotechnical Commission came to the conclusion that a circle interrupted by a small bar in the center represents the state of “standby” for electronics (going back to the binary system). However, the Institute of Electronics and Electrical Engineers (IEEE) found this to be a very vague definition and decided that the symbol should simply represent “on/off”.

    


    Share

    Very-Basic-Share-icon
    The icon, looking something like a diagram, was developed by Alex King in December of 2006 and bought by ShareThis in 2007. It was originally made for the generic action to share a page, whether via social bookmarking or simply via email.
    However, this icon is not uniform for all websites and social media, as you can see on several platforms. The icon is changing and left is the question of whether this one is to lead in the future.

    Some symbols are universal, but that shouldn’t stop you from looking after your own. So why don’t you give us a call? Here at ST8, our design team is ready to take over and create the best icons and logos to fit your brand.

    Read More >>
  9. What is Your Picture Worth? The Power of Image-Based Social Media Marketing

    • by Admin

    We all know the old saying “a picture is worth a thousand words” and, although cliche, the principle behind it could explain the latest changes in user behavior on social media.

    Research by the L2 and Olapic showed us that while brands post an average of 9.3 times on Instagram, an up from the 7.5 weekly average last year, Facebook posts decreased from 11.1 to 8.8 per week in the same timeframe. Many Facebook users are experiencing signs of social media abandonment, with an estimated three million US teens leaving Facebook between 2011 and 2014. Although they may not be deleting their accounts, there are many clear social media ‘ghosts’ who are simply not engaging.
    Brands know that everything they post on Instagram will appear in their fans’ feeds, while Facebook may or may not feature your post depending on the type of content they find appropriate for each user. And although users may “like” your page, if they are not willingly and often engaging with your content it could be months before you appear on their feed, if at all.

    Facebook’s April 2012 billion dollar acquisition of Instagram is now valued at $35 billion. The company is offering ad packages across both platforms, with Instagram focusing on aspirational branding.
    Brands find that product images in the context of lifestyle deliver much higher engagement than other posts, and they are taking over these image-based platforms with alternative forms of advertising. In addition to cultivating brand-specific accounts, many companies will also cultivate relationships with power-users. These are users with frequent presence and a huge following who can work with your brand to feature products that will reach a large audience more organically than with traditional advertising.

    Snapchat is also taking over the image-based social media marketing trend, parting from the same principle that images could be the answer to engage more consumers. Snapchat wasn’t built for brands, yet with the introduction of new features, such as discover, brands can now make the most out of their audience engagement.
    As users, we tend to post things we love, things we are excited about and we would like to share. The more authenticity you put on social media, the more you can get out of it and by pairing their efforts with the right brand advocate, companies can get the most out of users who will likely share and engage with their content, as it is associated with their likes and personality. As a brand, being relatable can be one of your most powerful tools.

    Feeling apart from the crowd? Why don’t you drop us a line? Let us work together and introduce your brand to the latest social media marketing trends.

    Read More >>
  10. The ABC’s of Landing Pages That Work

    • by Admin

    When you click on a landing page, what’s the first thing that pops in your head? Are you annoyed, amused, perhaps intrigued? Talking about landing pages, the main thing to be aware of is impression. How do your visitors see you? Are they engaged and interested or will they move on to the next page within seconds? There are few things that create a better first impression than a well designed landing page, and the key is to understand your visitors and what leads them to take action.

    But, what is a landing page?

    A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. One way of understanding the process is to think a soccer match during penalties. When the whistle marks the beginning of a penalty, the goal is to get the ball to, well, hit the goal! Similarly, landing pages work with copy and design and their goal is to get visitors to take an action.
    Landing page traffic can come from various sources, from a pay per click or marketing campaign, banner ads and sponsorship graphics to email links and blog posts. The best landing pages are simple, well-designed and speak to the right audience.
    And how is my landing page different than my website?
    From landing pages to websites there is one major difference: your visitors. There are two different types of visitors, coming from two different backgrounds: the ones landing on your page and the ones who just end up there.
    The first type probably knows you. They likely typed in your name or web address and probably were referred by someone, read one of your articles or an email they signed up for. You won’t need to try hard to sell them anything, but you will need to make sure their experience is the best possible and they have easy access to all navigation and resources they will need to continue to get and know you better.
    The second type doesn’t know you. They found something floating around the web and somehow got linked to your page. They may be skeptical too. The goal here is to educate, convince (nicely) and most of all, make them feel comfortable. You want them to be curious about your business and the solution you could provide them. You want this interaction to be simple, direct and effective.
    Making sure to track both your landing page and website performance is the best way of understanding your visitor’s actions to set up a strategy and reach your conversion goals.
    There are a lot of parts and terms to landing pages and working with the basic ABC’s, we found a great infographic where you can get all the information you need to design pages that work:

    copyblogger-infographic-abcs-of-landing-pages

    Need help with your landing page and website design? Contact us at ST8. Let’s work together and create the best strategy to impress your visitors.

    Infographic and featured image via Copyblogger.

    Read More >>