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Understanding Search Engine Marketing

Understanding Search Engine Marketing

SEM (search engine marketing) is a form of internet marketing which consists of two branches PPC (pay per click) and SEO (search engine optimization). It is one of the most effective ways of expanding a business that is within a competitive field. SEM is an extremely...
Why Spend Money on Integrated Online Marketing?

Why Spend Money on Integrated Online Marketing?

Many companies are wondering how much to spend on digital marketing. There are varying competing theories. Companies can spend as much as 20% of their marketing budget on campaigns such as search engine optimization, pay-per-click and social media. Gartner, a leading...